The Belfry Resort

The one and only Belfry, the venue of that momentous Ryder Cup victory in 2002 and indeed the site of three Ryder Cup tournaments in totality. Who could possibly forget the historic approach by the late great Seve Ballesteros on the tenth of the Brabazon Course.

After its refurbishment in 2012, the owners of The Belfry approached Projects Group regarding a total refresh of its signage branding. No mean feat, however, one they were more than up to the task. This immersive brand project involved beautifully sculpted external signage integrated into the eaves of the building itself, dining venue signage and navigational guidance.

From slate slabbed navigational signage, etched and infilled to multi-layered, mixed media they created a system that would not only be in keeping with the resort’s legendary status, but also enhance the guest journey for years to come. Elegant and refined, we know that immaculate service and signature experiences make the Belfry tick.