The Projects Group have been working closely with the owners of Village Leisure Hotels for several years. They understand the complex model of a hospitality brand that features a gym, dining outlets and rooms. Navigating a Village Hotel space can be daunting without the correct signage.
Village needed a distinctive exterior sign, something to act as a beacon to be seen by approaching vehicles, a sign of respite for the weary traveller. The large structure illuminated V sign was created in line with the brand’s strict and distinctive guidelines in mind. They worked closely with the Village marketeers to ensure the essence of all they are comes through in everything they produce. They have known what makes a Village Hotel tick for many years.
The scheme was extensive, from internal leisure club signage featuring inspirational statements on the walls to huge vinyls on the side of the building. They made the building a canvas for such an outgoing brand. You were in no doubt what was in store the moment you walked through the slick reception of a Village Hotel.
When it came to the internal navigation of the space, brand integrity and clear common-sense reign true. From simple door numbers to often copious lists of locations were expertly crafted to bring the very brand essence alive in even the simplest of signs. The result is a coherent signage scheme oozing a distinctive brand’s values.